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The consideration of preference heterogeneity in consumer choice behavior has become state of the art. In addition, the identification of consumer segments remains essential for marketing managers. For disaggregate consumer choice data representing the basis of segmentation, the latent class multinomial logit (MNL) model is currently the most popular approach for estimating segment-specific preferences. After addressing the theoretical background of the latent class MNL model, we use andoi:10.15358/0344-1369-2019-4-3 fatcat:cr5vlnglcndtvmse3cggsuaz3q