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Large-scale analysis of individual and task differences in search result page examination strategies
2012
Proceedings of the fifth ACM international conference on Web search and data mining - WSDM '12
Understanding the impact of individual and task differences on search result page examination strategies is important in developing improved search engines. Characterizing these effects using query and click data alone is common but insufficient since they provide an incomplete picture of result examination behavior. Cursor-or gaze-tracking studies reveal richer interaction patterns but are often done in small-scale laboratory settings. In this paper we leverage large-scale rich behavioral log
doi:10.1145/2124295.2124341
dblp:conf/wsdm/BuscherWDH12
fatcat:eqyovmjumjhetm3o3ddgw6rhje