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Incorporating social impact on new product adoption in choice modeling: A case study in green vehicles
2014
Transportation Research Part D: Transport and Environment
While discrete choice analysis is prevalent in capturing consumer preferences and describing their choice behaviors in product design, the traditional choice modeling approach assumes that each individual makes independent decisions, without considering the social impact. However, empirical studies show that choice is social -influenced by many factors beyond engineering performance of a product and consumer attributes. To alleviate this limitation, we propose a new choice modeling framework to
doi:10.1016/j.trd.2014.08.007
fatcat:yyr6j3ysvbgjrfz5skeowaky3a