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The Development of a Questionnaire for Measuring the Quality of the Work of the PR Department in Organizations
2020
Romanian Journal of Communications and Public Relations
This paper presents the development of a questionnaire for measuring the quality of the work of the PR department (office, sector) in organizations. For this purpose, the necessary research was carried out with experts in the field of public relations, and the statistical methods of exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were used. The research was conducted in Serbia. As a result of these procedures and analysis, a questionnaire was prepared for measuring the
doi:10.21018/rjcpr.2020.1.288
fatcat:v42bhhbkwzca7aknxzfsdcv6ku