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Electronic Customer Relationship Management (E-CRM) Modeling on Micro, Small and Medium Enterprises (MSMEs) Banten
2017
International Journal of Computer Applications
Micro Small and Medium Enterprises (MSMEs) Banten region are still largely managed by conventional methods, the touch of information technology has not been optimal. One of the modern business approaches is to pay attention to customer factors, not just before the transaction, but also after the transaction which is no less important. The Information Technology system used to manage customers with the purpose of increasing customer retention is called Customer Relationship Management (CRM). The
doi:10.5120/ijca2017915488
fatcat:6ezyihz625concplflpdcu6sfu