The Role of Implementing Mobile Business Intelligence (MBI) in Decision Making Process: An Empirical Study at Jawwal Company

Hani Elkrunz
<span title="">2013</span> <i title="Elsevier BV"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/tol7woxlqjeg5bmzadeg6qrg3e" style="color: black;">Social Science Research Network</a> </i> &nbsp;
Research Title: The Role of Implementing Mobile Business Intelligence (MBI) in Decision Making Process: An Empirical Study at Jawwal Company Mobile phones hold great potential to become a common way of conducting services transactions on a global scale in the near future. Smartphones represent an opportunistic agent to increase work efficiency and facilitate decision making process. This study aims to implement Mobile Business intelligence (MBI) system for Jawwal Company which is user-driven
more &raquo; ... iness intelligence that helps people make decisions based on multiple sources of insight: data, people, and the environment. Users can create and share knowledge and analysis in groups and across organizations since MBI platforms deliver insight everywhere, an application model, mobility and reassembly, and a social and collaborative experience. The study used the descriptive analytical method and utilized both primary and secondary sources for data collection. The study population is composed of Jawwal employees in Gaza strip and West Band. 307 of the 350 distributed questionnaires have been retrieved, forming a recovery percentage of 87.8%. The findings from the data analysis clearly show the employees' approval of implementing MBI system. The findings show that there exists significant positive effect of implementing MBI on Decision Making Process at Jawwal Company. Also the findings show that Jawwal is very ready for implementing MBI system in addition to that all hierarchal levels of Jawwal employees are in need of implementing MBI. The finding shows that implementing MBI considers a competitive advantage for Jawwal Company. Also the findings show that Mobile based Applications will rapidly replace the desktop applications and give the ability to integrate with enterprise applications such as CRM. They study recommends that Jawwal should invest to become "a knowledge bank" of MBI services and solutions, be prepared to provide a seal of approval for mobile applications, identify partners to facilitate a go-to-MBI strategy. III ‫ملخص‬ ‫الرسالة‬ ‫الرسالة‬ ‫عنوان‬ : " ‫األعمال‬ ‫ذكاء‬ ‫تطبيق‬ ‫أثر‬ ‫الذكية‬ ‫اتف‬ ‫الهو‬ ‫باستخدام‬ ‫اإلداري‬ (MBI) ‫على‬ ‫عملية‬ ‫اتخاذ‬ ‫ات‬ ‫ار‬ ‫القر‬ " ( ‫اسة‬ ‫در‬ ‫حالة‬ -‫شركة‬ ‫االتصاالت‬ ‫الخلوية‬ ‫الفلسطينية‬ ‫ال‬ ‫جو‬ ) ‫وتهدف‬ ‫اسة‬ ‫الدر‬ ‫هذه‬ ‫ل‬ ‫الذكية‬ ‫اتف‬ ‫الهو‬ ‫باستخدام‬ ‫اإلداري‬ ‫األعمال‬ ‫ذكاء‬ ‫نظام‬ ‫تطبيق‬ ( MBI ) ‫لش‬ ‫ركة‬ ‫ات‬ ‫ار‬ ‫القر‬ ‫صنع‬ ‫عميلة‬ ‫ولتسهيل‬ ‫العمل،‬ ‫كفاءة‬ ‫يادة‬ ‫لز‬ ‫وذلك‬ ‫ال؛‬ ‫جو‬ . ‫ـ‬ ‫ال‬ ‫يعتبر‬ ‫حيث‬ ( MBI ) ‫نظام‬ ‫الستخدام‬ ‫تطوير‬ ‫التقليدي‬ ‫اإلداري‬ ‫األعمال‬ ‫ذكاء‬ ( BI ) ‫المحمولة‬ ‫اتف‬ ‫الهو‬ ‫إلى‬ ‫استخدامه‬ ‫ليمتد‬ ‫الكمبيوتر‬ ‫ة‬ ‫أجهز‬ ‫على‬ ‫المستخدم‬ . ‫ـ‬ ‫ال‬ ‫فيعتبر‬ ( MBI ) ‫اتخاذ‬ ‫على‬ ‫ليساعده‬ ‫للمستخدم‬ ‫موجه‬ ‫نظام‬ ‫متعددة‬ ‫مصادر‬ ‫إلى‬ ‫استنادا‬ ‫ات‬ ‫ار‬ ‫قر‬ : ‫البيانات،‬ ‫البيئة‬ ‫و‬ ‫األشخاص،‬ ‫و‬ . ‫ـ‬ ‫ال‬ ‫خالل‬ ‫ومن‬ ( MBI ) ‫عبر‬ ‫المعلومات‬ ‫وتحليل‬ ‫المعرفة‬ ‫ومشاركة‬ ‫إنشاء‬ ‫للمستخدمين‬ ‫يمكن‬ ‫ككل‬ ‫الشركة‬ ‫أو‬ ‫مجموعات‬ . ‫ـ‬ ‫ال‬ ‫في‬ ‫المستخدمة‬ ‫الذكية‬ ‫اتف‬ ‫الهو‬ ‫تساعد‬ ‫حيث‬ ( MBI ) ‫طرح‬ ‫على‬ ‫الشركة‬ ‫موظفي‬ ‫إجابات‬ ‫على‬ ‫الحصول‬ ‫و‬ ‫األسئلة‬ ‫يحتاجون‬ ‫ما‬ ‫بكل‬ ‫وتبصيرهم‬ ‫صحته‬ ‫ومدى‬ ‫عملهم‬ ‫مسار‬ ‫وتتبع‬ ‫ة‬ ‫الخبر‬ ‫ومشاركة‬ ‫ها‬ ‫وقت‬ ‫أي‬ ‫و‬ ‫مكان‬ ‫أي‬ ‫في‬ ‫إليه‬ . ‫في‬ ‫الثانوية‬ ‫و‬ ‫ئيسة‬ ‫الر‬ ‫المصادر‬ ‫من‬ ‫عدد‬ ‫على‬ ‫اعتمدت‬ ‫و‬ ‫التحليلي،‬ ‫الوصفي‬ ‫المنهج‬ ‫اسة‬ ‫الدر‬ ‫استخدمت‬ ‫ا‬ ‫الدر‬ ‫لهذه‬ ً ‫خصيصا‬ ‫صممت‬ ‫استبانة‬ ‫في‬ ‫األولية‬ ‫المصادر‬ ‫مثلت‬ ‫حيث‬ ‫المعلومات؛‬ ‫جمع‬ ‫سة‬ . ‫و‬ ‫مجتمع‬ ‫يشمل‬ ‫بية؛‬ ‫الغر‬ ‫الصفة‬ ‫و‬ ‫ة‬ ‫غز‬ ‫قطاع‬ ‫في‬ ‫ال‬ ‫جو‬ ‫موظفي‬ ‫اسة‬ ‫الدر‬ ‫استرداد‬ ‫تم‬ ‫حيث‬ 703 ‫أصل‬ ‫من‬ ‫استبانة‬ 750 ‫بنسبة‬ ‫أي‬ 83.8 .% ‫رضا‬ ‫إلى‬ ‫بوضوح‬ ‫تشير‬ ‫البيانات‬ ‫تحليل‬ ‫من‬ ‫المستخلصة‬ ‫النتائج‬ ‫ذكاء‬ ‫نظام‬ ‫لتطبيق‬ ‫ال‬ ‫جو‬ ‫موظفي‬ ‫الذكية‬ ‫اتف‬ ‫الهو‬ ‫باستخدام‬ ‫اإلداري‬ ‫األعمال‬ ( MBI ) . ‫ا‬ ‫تدل‬ ‫حيث‬ ‫نظام‬ ‫تطبيق‬ ‫بين‬ ‫ايجابية‬ ‫عالقة‬ ‫وجود‬ ‫على‬ ‫لنتائج‬ ‫االداري‬ ‫األعمال‬ ‫ذكاء‬ ‫الذكية‬ ‫اتف‬ ‫الهو‬ ‫باستخدام‬ ( MBI ) ‫ال‬ ‫جو‬ ‫شركة‬ ‫في‬ ‫ات‬ ‫ار‬ ‫القر‬ ‫اتخاذ‬ ‫وعملية‬ ، . ‫أظهرت‬ ‫و‬ ‫كما‬ ‫ال‬ ‫جو‬ ‫ية‬ ‫جاهز‬ ‫مقدار‬ ‫لمثل‬ ‫ية‬ ‫االدار‬ ‫مستوياتهم‬ ‫بكل‬ ‫ال‬ ‫جو‬ ‫موظفي‬ ‫احتياج‬ ‫مدى‬ ‫إلى‬ ‫باالضافة‬ ‫النظام‬ ‫هذا‬ ‫لتطبيق‬ ‫النظام‬ ‫هذا‬ . ‫كم‬ ‫الذكية‬ ‫اتف‬ ‫الهو‬ ‫باستخدام‬ ‫االداري‬ ‫األعمال‬ ‫ذكاء‬ ‫نظام‬ ‫تطبيق‬ ‫بأن‬ ‫النتائج‬ ‫أظهرت‬ ‫و‬ ‫ا‬ ( MBI ) ‫محل‬ ‫ستحل‬ ‫الذكية‬ ‫اتف‬ ‫الهو‬ ‫تطبيقات‬ ‫أن‬ ‫إلى‬ ‫باالضافة‬ ‫ال‬ ‫جو‬ ‫لشركة‬ ‫تنافسية‬ ‫ة‬ ‫ميز‬ ‫يتعبير‬ ‫الكمبيوتر،‬ ‫برامج‬ ‫مثل‬ ‫الشركة‬ ‫برامج‬ ‫استخدام‬ ‫من‬ ‫ننا‬ ِّ ‫مك‬ ُ ‫وست‬ ( CRM .) ‫بتبني‬ ‫ال‬ ‫جو‬ ‫شركة‬ ‫اسة‬ ‫الدر‬ ‫توصي‬ ‫ا‬ ‫ل‬ ‫وخدماته‬ ‫النظام‬ ‫لهذا‬ ‫المعرفة‬ ‫بنك‬ ‫لتصبح‬ ‫فيه‬ ‫االستثمار‬ ‫و‬ ‫نظام‬ ‫ـ‬ ‫ال‬ ‫اتيجية‬ ‫استر‬ ‫في‬ ‫الذهاب‬ ‫و‬ ‫لتطبيقه‬ ‫ة‬ ‫جاهز‬ ‫لتكون‬ ‫يقدمها؛‬ ‫التي‬ ‫الحلول‬ ‫و‬ ( MBI ) . IV ACKNOWLEDGEMENTS
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