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Interality as a Key to Deciphering Guiguzi: A Challenge to Critics
Canadian Journal of Communication
This article applies interality as a hermeneutic to a reassessment of Chinese rhetorical practice influenced by Guiguzi, China's earliest treatise on the art of persuasion. Continuing controversy in Western studies and translations surrounds both Chinese rhetoric and the rhetorical value of Guiguzi. Using an ancient model for persuasion allegedly exemplifying the rhetorical principles in Guiguzi, this study proposes that Guigucian rhetoric requires critics to revise their understanding ofdoi:10.22230/cjc.2016v41n3a3187 fatcat:z2euh4ilzrbqzghcw2j27wsfgy