This paper investigates the innovative trends in the process modelling of international strategies in the coordinates of globalization changes and European integration, such as: maximizing the geometric mean return, the systematic fundamental factor models, the output and inputs of a factor model, Barra E2 model risk index definitions, fundamental factors and market sensitive factor definitions for Wilshire atlas factor model. The methodological platform for effective elaboration of building

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... ategic programs tactics of territories development is proposed in the work. Three types of factor models (statistical, macroeconomic and fundamental) for evaluating investment processes and justifying the development of international strategies, their variability and optimality are examined. In the article there are main vectors in the process modelling of international strategies, innovative forms of investment which are used widely: crowdfunding, crowdinvesting, сrowdsourcing. Empirical and theoretical solutions allow to assess the process modelling of international strategies and optimize the choice of managerial decisions based on innovative dominants of economic development.