The ABC, the Australian Children's Television Foundation and the Emergence of Digital Children's Television in Australia

Leonie Rutherford
2014 Media International Australia: Incorporating Culture & Policy  
This article analyses the campaign to establish terrestrial digital children's public service broadcasting in Australia. It finds that the development of the Australian Broadcasting Corporation's digital children's channel (ABC3), an initiative initially embraced somewhat opportunistically, enabled an expansion strategy for the public service broadcaster that ultimately helped determine the shape of its current digital channel portfolio. Contrasting the collective and divergent interpretations
more » ... f future audience behaviours and needs developed by the Australian Children's Television Foundation (ACTF) and the ABC, it argues that both organisations developed strategies and made policy decisions that were influential in conditioning the current digital television ecology.
doi:10.1177/1329878x1415100103 fatcat:jlsom3ncezdh5o7d7aizklo2yy