INVESTMENT BEHAVIOR OF ENGINEERS: AN EMPIRICAL STUDY

Priya Kansal, Dr. Seema Singh
2015 Researchers World – Journal of Arts Science & Commerce  
The study investigated the behavioral biases of individual investors and their impact on the investment behavior in context of Indian Stock Market. A structured questionnaire were developed and distributed among 196 individual investors who are engineering graduate. The respondents are selected based on convenience sampling. Multi-criteria technique of AHP is used to define the relative contribution of each of the behavioral bias in shaping the investor behavior. Most of the investors over-rate
more » ... their loss aversion tendency and are found to have fear of loss. Herd behavior among the investors is also observed and they are found to follow the advice of their advisor, relative and friend while buying and selling the in familiar stocks. Results revealed that behavioral biases significantly influence investment behavior that may lead them towards less than optimal investments.
doi:10.18843/rwjasc/v6i4/03 fatcat:eyzi3oektnhq7hk3ljxzwrls7m