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This study is based on the level of consumer satisfaction for bike users in Chennai city of Tamilnadu. The survey is mainly focused on the factors in which the bike owners are satisfied / dissatisfied with two wheeler bikes they are using. Customers play a major role in this competitive era. In order to survive, a company should analyze different factors of consumer satisfaction. Even though it varies from each and every individual, important basic attributes should be identifieddoi:10.35940/ijitee.k1139.09811s19 fatcat:wvb2c2kyubhd7mfi4g5nc6v2y4