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Extracting Complements and Substitutes from Sales Data: A Network Perspective
[article]
2021
arXiv
pre-print
The complementarity and substitutability between products are essential concepts in retail and marketing. Qualitatively, two products are said to be substitutable if a customer can replace one product by the other, while they are complementary if they tend to be bought together. In this article, we take a network perspective to help automatically identify complements and substitutes from sales transaction data. Starting from a bipartite product-purchase network representation, with both
arXiv:2103.02042v2
fatcat:qkiqweydbzhdbopkx56bfhghrm