The article is dedicated to the problem of the development of independent, unorganized tourism creation and implementation of informational support for tourist destinations. The research has established, and accepted for further evaluation, the factors determining the tourist potential of the region. On this basis, the tourist potential of Murom District was studied, which established that the destination has significant tourist resources, especially the presence of numerous historical and

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... ral objects. However, the destination has almost no natural areas of protection, which would allow the development of unorganized tourism. In order to provide information to unorganized tourists who visit Murom District in large numbers, a project of reorganization of the informational tourist portal is proposed, which will significantly expand opportunities for tourists to get acquainted with its attractions. This will make the region more attractive for tourists, expand their audience and attract additional income to the region for businesses engaged in this sphere of activity.