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Young Customers' Atmospheric factor for Revisit Intention to Theme restaurants
2018
Journal of ASIAN Behavioural Studies
The rapid emergence of restaurants in the country has leaded the foodservice establishment to grow theme restaurants in competitive market to stay relevant with the trend. Therefore, this study aims to identify the atmospheric factors that influence the young customers' revisit intention into theme restaurants. Quantitative data taken from 200 young customers were analyzed, then, 146 valid questionnaires were returned and the result indicates a statistical relationship between cleanliness and
doi:10.21834/jabs.v3i11.324
fatcat:6lipdpbq4zgfrk6kc3jkmxi2fm