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This study aims to determine the factors that affect the number of visits and the economic value of the Tahura Sultan Adam tourism object. Data collection techniques are observation and interviews with a questionnaire. The data were processed using descriptive analysis, multiple linear regression, and the consumer surplus formulae. From the research, it is known that the characteristics and perceptions of visitors vary widely, consisting of age, regional origin, gender, marital status,doi:10.20527/jiep.v5i1.5495 fatcat:67unmfgpubc2dc5psrxqxcjcjm