Business potential and market opportunities of intelligent LBSs for personal mobility – A European case study

Cristin d'Alessandro, Pier Carlo Trucco
2012 Journal of Ubiquitous Systems and Pervasive Networks  
The article presents a first hypothesis of business models for an intelligent LBS for personal mobility. Two business models have been developed inside FP7 i-Tour project. i-Tour stands for "intelligent Transport system for Optimized URban trips" and is a so-called Collaborative Focused Research Project presented to the call on Surface Sustainable Transport topic " SST.2008.3.1.2 Intelligent mobility systems and multi-modal interfaces for transport of passengers". In order to develop business
more » ... dels for next generation personal mobility systems, an as-is analysis has been performed, resulting in a scenario characterized by the wide diffusion of wireless connections at urban and regional scale (e.g. UMTS, Wi-Fi or WiMax); by info-mobility services promoting multi-modal transport; by the development of transportation services based on localization technologies. The business models have been, then, proposed taking into account two different business strategies and two different organizations, and developing a financial analysis, including a break-even analysis useful to support a first feasibility study for a distinctive go-to-market strategy.
doi:10.5383/juspn.04.01.002 dblp:journals/juspn/dAlessandroT12 fatcat:jwnahr5rd5ebxpp5t67hqmsvyu