In this study, young adults' privacy concerns and their awareness of privacy implications were examined. Moreover two important factors were examined to understand their awareness of privacy implications. These factors are Facebook usage and n ews media consumption. Finally, the way users' awareness of privacy implications affects those individuals' usage of Facebook was examined. A total of 2,000 students were invited to participate in this survey. The survey was conducted February 12 to Febr

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... ary 26, 2012. A total of 373 college students participated in this study. The results show that young adults' Facebook usage and media consumption are positively associated with awareness of privacy implications. In addition, users who consume news media often are more likely to be aware of privacy implications than users who consume it rarely. Moreover, the results show that awareness of privacy implications is linked to stricter profile specifications. Furthermore, the results found that awareness of Facebook privacy implications may lead individuals to consider quitting Facebook.