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A firm's business model is critical to gain and maintain a competitive advantage, which means that it is critical to the firm's profitability. The success of a firm's business model depends on the type of value that it offers customers, the type of customers to which it offers, the range of products or services, how it prices products or services, the types of revenue sources, the connected activities that create customer value, the capabilities, and the strategies used to maintain firm'sdoi:10.17485/ijst/2015/v8is1/57868 fatcat:re7o3mpszzaw5fpaar7qnt7vyi