This paper is based on the authors' insights into the current consumer marketplace, where marketing strategies have shifted from company-driven to consumer-driven and marketing decisions have shifted from empirical to data-based. This article uses the case of "How Popeyes Promoted Fried Chicken Sandwiches" to demonstrate that well-designed products and effective marketing strategies often lead consumers in specific directions. Marketing professionals can use data to understand consumer habits

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... d quickly capture changing trends. This leads to the conclusion that in the ecommerce environment, leveraging data and adopting an "approachable" marketing strategy can be very effective.