Animacy perception—discriminating between animate and inanimate visual stimuli—is the basis for engaging in social cognition and for our survival (e.g. avoiding potential danger). Previous studies indicate that bottom-up factors, such as the features or motion of a target, enhance animacy perception. However, top-down factors such as elements in perceivers have received little attention. Research on judgment, decision-making, and neuroeconomics indicate the active role of visual attention in

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... structing decisions. This study examined the role of visual attention in the perception of animacy by manipulating the relative visual attention to targets. Among Studies 1a to 1c conducted in this study, participants saw two face illustrations alternately; one of the faces was shown to be longer than the other. The participants chose the face that they considered more animated and rounder. Consequently, longer visual attention towards targets facilitated animacy perception and preference rather than the perception of roundness. Furthermore, pre-registered Study 2 examined the underlying mechanisms. The results suggest that mere exposure, rather than orienting behaviour, might play a key role in the perception of animacy. These results suggest that in the reverse relationship between attention and animacy perception, animate objects capture attention, and attention results in the perception of animacy.