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Impact of Social Media Marketing On the Consumer Preferences in Restaurant Industry: An Empirical Study of Pakistan
2014
IOSR Journal of Business and Management
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. It has become the part of society and organizations consider it as part of their entity.In the age of information it is not possible for organizations to achieve their objectives without their presence on Social media. Consumers are becoming knowledge able and share their feelings, thoughts and experiences on Social media. This
doi:10.9790/487x-16956574
fatcat:asptemjpzbhutpxqjd23g2ca5y