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MARKETING STRATEGIES ASSESMENT ON THE BASIS OF COMPLEX PROBABILISTIC MODEL OF CONSUMER BEHAVIOR
Bulletin of Kemerovo State University
The research objective consists in an assessment of possible changes in the market at realization of various marketing strategies based on change of quality standards of goods properties. The paper considers the marketing strategies which are applied depending on concentration of marketing efforts considering psychological estimates of goods properties by consumers. Successful realization of the company's marketing strategy allows to influence the consumer's choice and respectively to changedoaj:9d789772c796451e8c106949f925d7f8 fatcat:xjrvz2iytrfirby6iiiuunztve