The present study assesses the wellbeing potential of material and experiential purchases among a group of Tomsk consumers. Four hypotheses are tested. 1) "Consumer preferences differ by age, gender, income level, education" turns to be confirmed; 2) "Purchases of gifts make people more happy than buying for themselves" demonstrated not very stable and weak correlation; 3) "Money spent on material purchases are perceived as a better decision than spent on experience" shows not very strong and

more »

... atistically not significant correlation. 4) "Experiential purchases lead to more happiness" had no evidence to be proved. Further research is needed to investigate the phenomena more accurately.