The devices in our pockets and on our wrists often demand our immediate attention. They also facilitate full-scale reconsideration of how we study and optimize human behavior. Daily and digital life have merged. Data are everywhereopening new opportunities to observe, probe, and modify every imaginable aspect of human behaviorat a scale we never imagined. Using collections of intensive longitudinal data from survey panels, experience sampling studies, social media, laboratory observations, and

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... ur new Screenomics paradigm, I illustrate how consideration of zooms, tensions, and switches (ZOOTS) is transforming our understanding of human movement. Along the way, I develop calls for more flexible definitions of time, fluidity and diversity of methodological approach, and engagement with science that adds good into the world.