Internet Archive Scholar

The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance

Md. Ahashan Habib, Yukun Bao, Aboobucker Ilmudeen, Teerooven Soobaroyen
2020 Cogent Business & Management  

Preserved Fulltext

fulltext thumbnail
Web Archive Capture PDF (1.3 MB)
https://web.archive.org/web/20200709101507/https://www.cogentoa.com/article/10.1080/23311975.2020.1743616.pdf

A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL. The file type is application/pdf.

This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green entrepreneurial orientation and sustainable firm performance and also explores whether market orientation plays a mediating role in the relationship between GEO and GSCM practices. The data collected from
more » ... 246 Bangladeshi textile manufacturing firms were analyzed using the structural equation modeling with partial least square techniques, typifying that exploratory and quantitative research. The results revealed that GEO has a significant positive influence on MO and GSCM practices, which ultimately positively effects on all the three dimensions (economic, environmental, and social) of sustainable firm performance. Further, the study found that GSCM practices partially mediate the relationship between GEO and firm ABOUT THE AUTHORS
doi:10.1080/23311975.2020.1743616 fatcat:pgn2czi3krgddmrxwr4a2gystm
DOAJ
Citation

Md. Ahashan Habib, Yukun Bao, Aboobucker Ilmudeen, Teerooven Soobaroyen. "The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance." Cogent Business & Management 7.1 (2020)