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The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance
Cogent Business & Management
This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green entrepreneurial orientation and sustainable firm performance and also explores whether market orientation plays a mediating role in the relationship between GEO and GSCM practices. The data collected fromdoi:10.1080/23311975.2020.1743616 fatcat:pgn2czi3krgddmrxwr4a2gystm