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How does Academic Performance Increase Virtual Popularity? A Case of Facebook Usage among Indian College Students
Contemporary Educational Technology
The debate on the positive and negative impact of Facebook on youth particularly on their academic performance has become prevalent in academic discourses. The previous studies show mixed findings of the effect of Facebook on academic performance as well as on other education-related variables. Though the role of Facebook in academics is well explored, however, the impact of academics on Facebook usage has not been examined. The present study examines the reverse possibility i.e. effect ofdoi:10.30935/cedtech/8709 fatcat:phxjykerdfanve3ykpnyprjx4e