IMPACT OF SOCIAL AND CORPORATE EVENTS HELD IN HOTELS IN BARRA DA TIJUCA, RIO DE JANEIRO, RJ

Luiza da Silva REIS, Mirian Cristina Vidal da ROCHA, Ricardo Luis da SILVA, Judimar da Silva GOMES, André Luís Faria DUARTE
2022 Zenodo  
The objective of this research is to point out and verify the impacts caused on local tourism and on the hotels located in the Barra da Tijuca neighborhood, when social and corporate events are held in their facilities, making it a tourist activity promoter for the West Zone region. As methodology, we chose documentary, bibliographical, descriptive, exploratory research and field research, for data collection. Based on the theoretical reference and the answers of the research participants, it
more » ... n be concluded that hosting events in the city of Rio de Janeiro mitigates the effects of the seasonality of hotel demand, increasing the occupancy rate, besides expanding the revenue capacity, beyond accommodation.
doi:10.5281/zenodo.5932842 fatcat:fyvuvvomfbc7pe7rdob7es23ta