Scent Marketing – Harnessing the Power of Scents in stimulating senses of Organized Retail Consumers and Employees

K. RAMA MOHANA RAO, EDUKONDALA RAO JETTI
2020 International Journal of Innovative Science and Research Technology  
'Scent' has a tremendous influence on the way people shop and relate to brands. Branding has always been about establishing emotional ties between the brand and the customer. By influencing the senses, brands can establish a stronger and longer lasting emotional connection with the customer and finally be memorable. While research doesn't clearly point to pleasant smells boosting sales, stores are embracing scent marketing as a way to create exciting store ambience. The present study is an
more » ... nt study is an attempt to examine the impact of ambient Scent on the customers' and employees' of organized retail stores.
doi:10.38124/ijisrt20sep134 fatcat:e5blmaok2vfatmr2ya2ehhry4u