The current study aimed to make use of strategic planning in order to reduce the phenomenon of young people's reluctance to settle in new cities, which hinders the development processes of society, affect the cities to play their role in alleviating the phenomenon of overpopulation in the old cities. The current study is classified as an analytical and descriptive study, which aimed at environmental analysis of the device of New Assiut by using the quadruple analysis model (s o w t) and

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... g key points in the New Assiut city apparatus. The services that the city needs and overseeing these points are (strengths, weaknesses, opportunities, threats). In order to develop a strategy that contributes to supporting new urban development and helping young people to settle in these cities, which used the quadruple analysis scale by applying it to all heads of sub-departments in the New Assiut City Authority. The quadruple analysis scale was used by applying it to all heads of sub-departments in the New Assiut City Authority. The study reached a set of results related to the most important strengths and weaknesses, as well as identifying the opportunities that can be exploited and the threats that can be avoided. This is in order to work to develop the role of the agency in supporting urban development in the city, so that these cities can achieve their target in the future.