A STUDY ON THE ATTITUDE AND PERCEPTION OF CUSTOMERS TOWARDS SHOPPING MALLS IN THOOTHUKUDI DISTRICT

Mr Daniel
unpublished
In this modern era, the word marketing does not mean mere buying and selling for a consideration. It emerges dramatically time to time in the same time it focuses the customers in every time and every dimension. Thus the customers get importance and they are the boss in the marketing process. The attitude and perception of the customers directly influence the strategy and policy of the marketers. Satisfaction can be achieved only by fulfilling the expectation and perception of the customers.
more » ... ther it may be commodity or service, the product has to satisfy the customer needs. Thus the marketer has to be educated about the customer perception towards the products. Perception of a person induced by his characteristics, specially his attitude. Thus the attitude and perception of a customer are directly influencing the buying behavior. Shopping mall is an important format of retailing in this customized era. The expectation and attitude of the customer also changes time to time. Hence, it is necessary to study the attitude and perception of the customers to identify the driving factors and to develop and change the existing mode of retail to form an optimal one.
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