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@Saxon Harding Ail Rights Reserved National b b m~ Bibliothéque nationale du Canada Acquisitions and Acquisitions et Bibliographie Services services bibliographiques 395 Weflington Street 395, nie Wellington OttawaON K I A W Ottawa ON K1A ON4 canada canada Nonprofit organizations are increasingly the service providers of social marketing programs which once were almost exclusively govemment fimded. For support, however, they must draw upon a Literature which does not weil understand what thedoi:10.22215/etd/1998-03940 fatcat:nku4ace3yzeobkpnquykzwofvi