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Thanks to Web 2.0, retail websites and online communities provide user reviews to help consumers make purchase decisions. Current IS and marketing literature reveal that user reviews can form strong social influence on consumers' purchase decisions. However, few studies systematically examined how social influence is developed from user reviews. To bridge the gap, our research explores what factors impact the formation of social influence from user reviews. Based on a survey conducted in adblp:conf/icis/ZhengZS11 fatcat:ru2xj4qvizdenpehxzfte2j7h4