Bulu and Peterongan are traditional markets with a history related to Semarang City, Indonesia. They have both been transformed into new markets with better and more complete buildings and facilities. It was conducted by the government to realize the people's market revitalization program and sustainable development goals (SDGs) because sustainability is very important for historical buildings. This however, has reduced their conservative buildings due to the reconstruction of the Bulu Market

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... ter a fire accident and almost 75% of the buildings in Peterongan Market. The development caused a reduction in the demand of traders to sell and customers to shop due to the discomfort provided by the post-revitalization buildings. Therefore, a qualitative method was applied in this study to explain the phenomenon and sustainability of the post-revitalization of these two markets, and the findings are expected to be used in forming the strategy to encourage the sustainability of these markets.