Impact Of Ingrica Festival In The City Of Cuenca (Spain)

Manuel Vargas-Vargas, Jose Mondejar-Jimenez, Leticia Meseguer-Santamaria, Santiago Yubero-Martinez, Elisa Larranaga-Rubio
2011 Journal of Business Case Studies (JBCS)  
Ingrafica, International Festival of Contemporary Engraving City of Cuenca, is an international platform to support the creation, promotion and dissemination of contemporary printmaking and other forms of multiple art. Its purpose is to reflect on the engraving as an artistic discipline of XXI century, acting as a meeting point and consultation between the professionals and concerned citizens recorded in going in this artistic discipline and its variants. Ingráfica is the only non-commercial
more » ... nt with the world of graphic, which is held annually in Spain. The main aim of this paper is to determine the impact of Ingráfica in the city of Cuenca, with a view to taking appropriate strategies to the profile of the attendees. It also wants to know the satisfaction of visitors with different activities of Ingráfica.
doi:10.19030/jbcs.v6i7.1062 fatcat:bgsyk3t5zzex3ftsl26vi3cwma