Benchmarking has been conceived as an important activity and adopted very frequently in many website renewal projects as well as development projects. In real practice, it has greatly helped figure out the strengths and weaknesses of the current website and, more importantly, elicit improvement requirements by comparing their services and features with competitors' websites. In spite of its importance, however, previous research shed little light on the website benchmarking. In this paper, we

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... opose a benchmarking-based requirement analysis methodology employing a goal-driven approach for the improvement of websites. To demonstrate the usefulness of our methodology, a real-life case is illustrated.