A STUDY ON THE BUYING BEHAVIOUR OF SHOES AT THIRUVALLUR,TAMILNADU

Balaji, S Soundara Rajan, Ch Bala, Nageswara Rao
2017 unpublished
To identify the critical factors that influence the purchase decision of shoes in Thiruvallur Town and to find out the reason for selecting a particular brand and to determine the level of consumer satisfaction on branded sports shoes. In this research study, survey method is used. The purchase decisions are majorly influenced by the price and brands. Affordability and durability are the major factors influences the customers for sticking to a particular brand. The level of satisfaction of
more » ... atisfaction of branded shoes customers are at higher level, quality contribute much for their satisfaction in their current brand and since its sales depend highly on the villages surrounded to Thiruvallur. The price can be the main key factor for purchasing, followed by the recommendations of sales men and other persons. Manufacturers of branded shoes should concentrate more on price and looks of the shoes.
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