Rosenbluth International: strategic transformation of a successful enterprise

E.K. Clemons, Il-Horn Hann
Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers  
The travel agency industry is currently experiencing profound changes such as commission caps and cuts, increased popularity of online travel agents, and the emergence of automated travel management systems. These developments forced many travel agents to exit the market or to surrender to lower profitability. This case study examines how a mega-agency responded to these threats, the obstacles that the firm faced to make the transition and a competitive assessment of its position now.
doi:10.1109/hicss.1999.772845 dblp:conf/hicss/ClemonsH99 fatcat:vbaa4foijfhntm5uaa5ohvhbre