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Ranking of the Determinants Affecting Students' Attitude of a Higher Education Institution: Application of AHP
International Journal of Human Resource Studies
With the higher education landscape getting increasingly competitive, the role of marketing has come to the surface. The current study is conducted to prioritise the determinants affecting the attitude of the students pursuing their studies in a particular business school at a private university of Bangladesh. Five criteria are considered in this regard where Analytic Hierarchy Process (AHP) is applied to rank the chosen criteria. The results derived through Expert Choice software version 11.0doi:10.5296/ijhrs.v5i2.6040 fatcat:cn2u6jdh3nbqbnyglnlqkqltym