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How can Product Text Snippets Benefit from Online Customer Reviews?
Pacific Asia Conference on Information Systems
Product text snippets should highlight the product features that are appealing to customers. Nevertheless, the features in current product snippets mainly are often decided based on the understanding of vendors or advertisers, and may fail to contain the features appealing to customers. This paper investigates how product text snippets generation can benefit from online customer reviews. In doing so, an automated method is designed, in which features and the opinions are extracted from onlinedblp:conf/pacis/WeiRLZ14 fatcat:czdzl63o5nc25muged7f6jfi4u