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E-commerce is playing a fundamental part in changing the old economy into a rapid new economy for the world. The aim of this paper is to develop a model of cyber security by increasing an e-commerce success, termed e-commerce security and privacy satisfaction (ESPS). This paper also involves about various security and privacy factors in e-commerce operation for evaluating ESPS. Though e-commerce is still not being used comprehensively in Bangladesh and also, not fully convinced of thedoi:10.18844/gjcs.v8i1.3288 fatcat:uawnd33exjdupbdl6ql34avp6e