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The purpose of this paper is to construct the operationalization of dynamic marketing capabilities and analyze its effectiveness in overseas market. The author examines the impacts of dynamic marketing capabilities on performance based upon the sample of 180 export companies in Korea. The findings reveal that dynamic marketing capabilities such as "market responding capabilities" and "marketing resource rebuilding capabilities" have significant impacts on performance in exporting. The resultdoi:10.4236/ojbm.2021.95112 fatcat:ljzt5e4r3vhdnn6e2ataohs4pe