Sensory characteristics are of great significance for all food products. These are features which every consumer evaluates on a daily basis and based on that assessment decides whether to buy or not a product.The aim of this paper is to examine the sensory characteristics of peach and plum jams, prepared with different sweeteners (sucrose, fructose, sorbitol and agave syrup) and determine which of them is the most acceptable one for consumers. Sensory analysis was conducted by applying the

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... ng system, which assessed individual quality criteria (smell, taste, color and consistency). The results of analysis showed that the color, smell, taste and consistency of tested jams are acceptable. Jams with sorbitol, assessed with the highest average total grade have better sensory characteristics as compared with jams prepared with other sweeteners.