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Pioneering versus Following the Promotional Behaviour of Lithuanian Innovative Companies
2004
Ekonomika
Whether companies that enter markets with new products first appear at an advantage or disadvantage is still a questionable issue in theory and practice. The theoretical part of the working paper will demonstrate that empirical data are very controversial, and the number of fields is numerous where pioneers can gain advantages and disadvantages from being the first with a new product. The survey made in FebruaryApril 2004 aimed to examine how Lithuanian innovative companies perceived the
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