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Performance of Real Time Web Traffic Analysis Using Feed Forward Neural Networks and K-Means Algorithm
2012
IOSR Journal of Computer Engineering
Predicting of user's browsing behavior is an important technology of E-commerce application. The prediction results can be used for personalization, building proper web site, improving marketing strategy, promotion, product supply, getting marketing information, forecasting market trends, and increasing the competitive strength of enterprises etc. Web Usage Mining is the application of data mining techniques to discover interesting usage patterns from Web data, in order to understand and better
doi:10.9790/0661-0314445
fatcat:lebm22pdwzewjjt6eaz3lqzila