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Social Networks that Matter: Twitter Under the Microscope
2008
Social Science Research Network
Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the linked structures of social networks do not reveal actual interactions among people. Scarcity of attention and the daily rythms of life and work makes people default to interacting with those few that matter and that reciprocate their attention. A study of
doi:10.2139/ssrn.1313405
fatcat:fhnsa2a77jcy7hnilkm5jbmami