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Website Design for Effective Digital Audience Engagement: A Conceptual Framework
2020
Journal of Media Research
The transformative power of digital technologies alters every sector of our society and provides unparalleled opportunities for value cre- ation. The challenge for today's organizations is to communicate in ways that resonate with the digital audiences and forge meaningful interactions. Leveraging digital opportunities requires organizations to develop digital fluency and tailor an effective digital strategy. At the heart of the digital strategy is the website – the digital communication
doi:10.24193/jmr.38.5
fatcat:vi24brjxxfgifbf4qrq6yautji