A STUDY ON MOTIVATORS FOR USAGE OF FASHION MOBILE APPLICATIONS FOR MILLENNIALS

Jagriti Mishra
2017 COMMONWEALTH JOURNAL OF COMMERCE & MANAGEMENT RESEARCH   unpublished
Fashion applications are a new way for marketing and a way to enhance sales conversion. This research explores the current mobile applications, specifically fashion applications. The study was conducted online to analyse consumer experiences and explore motivators for usage of fashion applications. This study also explores factors associated with application choice and usage patterns along with the time spent and the overall impact on consumer buying patterns. After analysing the primary data
more » ... the primary data collected it has been statistically concluded that new fashion applications with focus on Indian market is the current requirement.
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