Optimizing your data management for big data

Santiago Castro
2014 Journal of Direct Data and Digital Marketing Practice  
With the growth of big data, there is a risk of data management costs increasing before the business has seen any value from these new sources. This article outlines an approach to data management optimization that increases the volume of data being analysed, while raising the likelihood of realizing its value and reducing the risks of building a full-scale data warehouse.
doi:10.1057/dddmp.2014.46 fatcat:ksay5cevmnhuffbd432sjvraaa