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People-centric sensing with smart phones can be used for large scale sensing of the physical world at low cost by leveraging the available sensors on the phones. Despite its benefits, mobile people-centric sensing has two main issues: (i) incentivizing the participants, and (ii) reliability of the sensed data. Unfortunately, the existing solutions to solve these issue either requires infrastructure support or adds significant overhead on user phones. We believe that mobile crowd sensing willdoi:10.1201/9781315369419 fatcat:e2s6gkbwybc5dcmh7yxsozkegu