One of the phenomena that Tom Dobber and Natali Helberger have put under the magnifying glass is political micro-targeting, a technique employed by politicians to address individual voters with tailor-made messages, attuned to their individual background, attitudes, beliefs, concerns, etc. During campaigns, political micro-targeting can be used to personalise political advertising. Between elections, it is often used to grow the voter base, mobilise voters and keep existing voters engaged.

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... ric Dubois interviewed Tom Dobber and Natali Helberger about this phenomenon.